Privacy Policy

Effective Date: March 2025

TrackRak (“we,” “our,” or “us”) is committed to safeguarding your privacy. This Privacy Policy outlines how we collect, use, and protect your personal information when you use our website, TrackRak (the “Site”), and the services provided therein. By accessing or using the Site, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect two types of information: Personal Information and Non-Personal Information.

Personal Information includes details that can identify you, such as your email address, contact information, and preferences. You provide this information when you register an account or sign up for alerts.

Non-Personal Information includes data that does not directly identify you, such as device information, usage data, IP addresses, browser type, time zone, and cookies.

2. How We Collect Information

Device Information:
When you visit our Site, we automatically collect information about your device and how you interact with the Site. This includes the web pages you visit, search terms, referral websites, and interactions with the Site. This data is collected using cookies, log files, and web beacons.

Cookies: Small files placed on your device that allow us to track usage and remember your preferences.
Log Files: Collect data like IP address, browser type, ISP, referring/exit pages, and timestamps.
Web Beacons: Electronic files used to track how you interact with the Site.

Alert Information:
When you sign up for alerts on the Site, we collect the email address and preferences you provide, including which stores or promotions you want to receive alerts for.

3. How We Use Your Information

Personal Information:
We use your personal details to communicate with you, fulfill requests, provide customer support, and improve the user experience. We may also use this information to send you notifications or promotional offers based on your preferences.
Device Information:
We use this information to help screen for potential risks and fraud (e.g., via your IP address) and to optimize the Site's performance. This data also helps us understand user interactions and improve our marketing efforts.

4. Sharing Your Information

We do not sell, trade, or rent your personal data to third parties for marketing purposes. However, we may share your information in the following situations:

Vendors and Service Providers: We may share your personal information with vendors who assist with services like email communication, hosting, and analytics. These third parties are obligated to use your information only for the purposes of providing services to us.
Google Analytics: We use Google Analytics to analyze how our users interact with the Site. You can learn more about Google’s privacy practices and opt-out of Google Analytics here.
Legal Compliance: We may share your personal information to comply with legal obligations, respond to government requests, enforce our Terms of Service, or protect our rights and the safety of others.

5. How We Protect Your Information

We implement industry-standard security measures, including encryption, secure server software, and firewalls, to protect your personal information. However, no method of online transmission or storage is 100% secure, and we cannot guarantee complete protection against breaches.

6. Your Rights Regarding Personal Information

If you are a resident of Colorado, you have rights under the Colorado Privacy Act (CPA), including the ability to:

Access your personal information.
Request deletion of your personal data.
Opt-out of the sale of your personal data (if applicable).

To exercise these rights, please contact us using the information below. We may require verification before fulfilling your request.

7. Data Retention

We retain your personal information for as long as necessary to provide the services to you and for legitimate business purposes, such as compliance with legal obligations and dispute resolution. You can request the deletion of your personal information at any time by contacting us.

8. Children’s Privacy

TrackRak is not intended for users under the age of 13, and we do not knowingly collect personal information from children. If we learn that we have collected personal information from someone under the age of 13, we will delete that information immediately.

9. Changes to Our Privacy Policy

We may update this Privacy Policy periodically. Any significant changes will be communicated to you via the email address you have provided or by posting a prominent notice on the Site. Non-material changes will take effect immediately.

10. Links to Other Websites

The Site may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third-party websites you visit.

11. Contact Us

If you have any questions or concerns regarding this Privacy Policy or the practices of TrackRak, please contact us at:

Email: hello@gettrackrak.com